10 Ways to Successfully Implement your Health Spending Account (HSA) Plan

Offering a health plan that includes an HSA option is something an increasing number of employers are choosing to do. You may not be sure where to begin when trying to implement an HSA plan, but by following these suggestions, you can ensure that your plan is successful and beneficial to your employees.

Employee Communication

Communicating with your employees about plan options and details is important, but it’s not as simple as it seems. You need to ensure that your communications are accessible to all employees—remember, employees may have physical or cognitive impairments that inhibit their ability to understand specific types of communication, for example, an employee with hearing loss would miss an announcement over the company’s speaker system. Provide plan details in multiple formats and languages to ensure that you are reaching all of your employees.

Open Enrollment Meetings

Rather than simply passing out open enrollment information and counting on employees to read and understand their options, have open enrollment meetings where the costs and benefits of each plan are clearly explained. Employees may be unfamiliar with high-deductible health plans (HDHPs) that are coupled with HSAs, so explaining what these are may spark more interest and enrollment. Remember to explain to employees how HDHPs and HSAs can save them money, and show them the cost differences between premiums and contributions for these plans in contrast to the other plan types offered. At open enrollment meetings, be sure to define relevant terms (including deductibles, coinsurance, out-of-pocket maximum and coverage gap).

Deliver Tools

Find out whether or not the insurance carrier or administrator provides consumer tools to assist employees in making healthy and cost-effective decisions regarding their care. If so, evaluate whether or not you need to offer employees training on how to use the consumer tools. If no tools are provided, create your own—educating your employees will help them make the best decisions for their health care needs.

Prevention and Wellness

If you do not currently have an employee communication campaign, implement one. Providing employees with easy access to prevention and wellness information could decrease the number of claims made, and, as a result, increase the benefit that employees are getting from their HSAs.

Health Risk Assessment

Find out if the insurance carrier or administrator offers consumers a Health Risk Assessment (HRA). If so, find out if it is evidence-based and reviewed by clinicians. An HRA can be an excellent tool for helping employees determine which health plan is right for them, especially if it offers suggestions on how to improve their lifestyle. For high-risk employees who want to make changes, it can be especially helpful if problem areas are recognized and suggestions for improvement are given.

Encourage Empowerment

Make sure employees understand that their health care is their responsibility. Many employees do not understand the importance of health care consumerism or don’t even realize that they can take control of how their health care dollars are spent. Emphasizing how employees can save money with health care consumerism is important, especially when first implementing an HSA program – pass out flyers and tip sheets, and hang posters in the workplace on how to stretch the health care dollar.

Instructional Tip Sheets

Evaluate the current resources you provide for assistance with employees’ health plan needs. If you are not currently offering a 24-hour telephone health information resource or an Employee Assistance Program (EAP), consider doing so. Remind employees of the resources you provide and the informational tools that are available to them. Also, provide instructions on using the tools. Providing the tools won’t do employees any good if they don’t know how to use them.

Provider Selection

Make sure that your employees have access to a current provider directory, and find out if it is available online. Easy access to provider choices will help employees to make the most cost-effective care choices. Also, find out if the insurance carrier or administrator offers a physician comparison tool, as it would assist employees in weighing their options to make educated health care decisions.

Ongoing Assistance

Evaluate the online resources you currently provide. If you don’t already have one, create a section that provides answers to frequently asked questions. Also, if the insurance carrier or administrator offers an HSA calculator, provide it (or a link to it) online. If one is not offered, try creating your own. Online resources will help attract employees to the plan, and an HSA calculator will help them understand how an HSA plan would affect their budget, and how to determine an appropriate annual contribution amount.

Case Studies

Share HSA examples with your employees. Examples will help employees think of the plan in the context of their lives and will help them understand the factors they should consider while determining if an HSA plan is right for them. For example, while an HSA plan may be the right choice for a 22-year-old, healthy male with no known medical conditions, it may not be the right choice for a 22-year-old male with a medical condition that requires monthly check-ups and blood tests.

Use these tips to add value to your HSA program and to ensure that employees understand it.

At Beimdiek Insurance, we provide a wide range of employee benefits to keep your employees healthy and happy. Contact Beimdiek Insurance for more helpful HR consulting, including thoughts on employee retention, and guidance on reaching your company goals.


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